Why It's Different

• •Owned since 1979 by the Albrecht family foundations — the same German family trust behind Aldi Nord, completely separate from Aldi US stores
• •Approximately 80% of its ~4,000 products are private label (vs. the industry average of 15-20%), which is why they don't run a traditional advertising budget
• •631 stores across the U.S. with an estimated $13-16 billion in annual revenue — no shareholders to report to, no loyalty program, no coupons, no self-checkout
• •Opened 34 new locations in 2024 alone while remaining entirely privately held