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đź”´ PRIVATE EQUITY OWNED
Soho House
private members club · London, UK
PE Firm
MCR Hotels
Year Acquired
2025
“Even the exclusive club for rich people needed private equity money.”
The PE Playbook
- •MCR Hotels took Soho House private in a $2.7 billion deal in August 2025
- •83% premium to pre-deal share price — tells you how undervalued it was
- •Apollo providing the financing; Ashton Kutcher joining the board
- •The members-only brand built on exclusivity is now owned by hotel investors
Since the Acquisition
- ▸Membership waitlist hit 98,000 while existing members complain about overcrowding — Soho House admitted too many members to boost revenue
- â–¸Froze new applications in New York, Los Angeles, and London because clubs became so overcrowded the premium experience was degraded
- ▸New fees require children to purchase a $500 child membership to visit clubs — previously free during certain hours