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đź”´ PRIVATE EQUITY OWNED
Merry Maids
home cleaning · Atlanta, GA
PE Firm
Roark Capital
Acquirer
Roark Capital (via ServiceMaster Brands)
Year Acquired
2020
“Even your house cleaner works for private equity now.”
The PE Playbook
- •Roark Capital acquired ServiceMaster Brands (including Merry Maids) for $1.55 billion in 2020
- •Network of 1,940 franchisees across five brands serving 75,000+ homes daily
- •Part of Roark's massive franchise empire spanning restaurants, services, and education
- •The largest residential cleaning franchise in the world — another industry PE has quietly consolidated