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đź”´ PRIVATE EQUITY OWNED

Merry Maids

home cleaning · Atlanta, GA

PE Firm

Roark Capital

Acquirer

Roark Capital (via ServiceMaster Brands)

Year Acquired

2020

“Even your house cleaner works for private equity now.”

The PE Playbook

  • •Roark Capital acquired ServiceMaster Brands (including Merry Maids) for $1.55 billion in 2020
  • •Network of 1,940 franchisees across five brands serving 75,000+ homes daily
  • •Part of Roark's massive franchise empire spanning restaurants, services, and education
  • •The largest residential cleaning franchise in the world — another industry PE has quietly consolidated