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đź”´ PRIVATE EQUITY OWNED
Jamba
fast-casual · Atlanta, GA
PE Firm
Roark Capital
Acquirer
Focus Brands
Year Acquired
2018
“They dropped 'Juice' from the name. Turns out that wasn't the only thing they squeezed out.”
The PE Playbook
- •Roark's Focus Brands acquired Jamba Juice for $200 million in 2018 — a fire-sale price for a chain that once had 800+ locations
- •Immediately rebranded to just 'Jamba' in 2019, dropping 'Juice' from the name in a corporate identity overhaul
- •Net loss of stores every year: finished 2024 with 727 U.S. locations, down from 800+ despite opening 49 new stores — closures outpace growth
- •Absorbed into the GoTo Foods co-branding machine alongside Auntie Anne's, Cinnabon, and Carvel